Avrupalı helâyı keşfettiği 19. yüzyılda tahareti de keşfederler. Ancak diğer insanlardan farklı yaklaşırlar olaya… Doğu insanı işini gördükten sonra su ile temizlendikten sonra nahiyesini… Batı insanı ise oldum olası sudan hoşlanmadığından farklı şekillerde temizlemişler mabadlerini… Sadece silmişler. Ama neye?.. Ne bulurlarsa ona tabii ki…

Popo silmekte kullanılan tuvalet kâğıtlarını ilk pazarlayan Amerikalı akıllı iş adamı Joseph Gayetty’dir.

1857 yılında sil-at sloganıyla 500’lük paketler haline pazara çıkarır. Kâğıtlar şimdiki gibi değil, dosya kâğıdı büyüklüğündedir. Ayrıca yumuşak değil, çimento kâğıdından hallicedir ile müşteri ilgi göstermez. Gazete, dergi, parça kumaş onunla temizlenmeye devam ederler.

1879 yılına gelindiğinde bir İngiliz, Walter Alcock çıkar meydana… Yanlamasına delinmiş beyaz tuvalet kâğıdını sürer piyasaya… Ancak pazarlama kabiliyet işidir; beceremez. Onun yapamadığını Amerikalı iki birader yapar.

Edward-Clarence kardeşler kâğıt fabrikatörüdürler. Kâğıt mamülleri için bir çıkış yolu ararlar ki üretimleri artsın. Önce bir anket düzenlerler ve beyaz kâğıdın ne işe yaradığını sorarlar. Üç cevap

  1. Ancak bir defa kullanılır,
  2. Kullanıldıktan sonra atılır,
  3. Bir daha kullanılmaz.

Amerikalı’nın şuuraltına uygun sloganı bulmuşlardır; “Alt tarafı kağıt değil mi? Kullandıktan sonra at!..”

1914’te Dünya Savaşı sürerken sargı bezi sıkıntısı had safhadadır. İçine edilip de bırakılan tuvalet kağıtları gelir doktorların aklına… Türevleri üretilir, “sargı bezi, biyolojik korunma için filtre” gibi Hemen seri üretime geçilir.

Ancak savaş bittiğinde stoklar ağzına kadar kağıt mendil ve benzerleriyle doludur. Pazarlamacı hergeledir, çaresini bulur. Hedef kitle olarak kadınları seçerek makyaj silmek için kullandırır. Hem stoklar tüketilir, hem fiyatlar dört katına fırlar, hem de kâğıt mamüller sektör hâline gelir. Öyle ki, çocuk bezi idi, ped idi derken hayatımızın ayrılmaz bir parçası olur.

Geçmişe Mazi Derler/Ahmet Sarbay

Not: Bu yazıdaki her şey alıntıdır. Kendi düşüncemi ifade etmemiş olup, sadece kitaplardaki ilginç gördüğüm yerleri paylaşıyorum.

Keyifli okumalar.


  1. When I originally left a comment I seem to have clicked on the -Notify me when new comments are added- checkbox and now whenever a comment is added I receive four emails with the exact same comment. There has to be a way you can remove me from that service? Appreciate it!|

  2. It is perfect time to make a few plans for the future and it’s time to be happy. I’ve read this put up and if I may I want to recommend you few fascinating issues or suggestions. Perhaps you can write subsequent articles referring to this article. I want to learn more things approximately it!|

  3. I am now not sure the place you’re getting your information, but great topic. I must spend a while studying more or understanding more. Thank you for excellent information I was in search of this info for my mission.|

  4. Its like you read my mind! You appear to know a lot about this, like you wrote the book in it or something. I think that you can do with a few pics to drive the message home a bit, but other than that, this is magnificent blog. A great read. I will definitely be back.|

  5. I precisely had to say thanks all over again. I’m not certain the things I could possibly have created in the absence of the actual creative ideas discussed by you concerning such concern. It absolutely was a real depressing concern for me personally, but considering a new professional fashion you handled it forced me to cry for delight. I’m grateful for the assistance and as well , expect you comprehend what a powerful job that you are carrying out educating men and women by way of a web site. I am certain you’ve never come across all of us.

  6. I’m not sure why but this web site is loading very slow
    for me. Is anyone else having this issue or is it a issue on my end?

    I’ll check back later and see if the problem still exists.

  7. Hi, i think that i noticed you visited my website so
    i came to return the want?.I am attempting to to find things to improve my web site!I assume its ok to make use of a few of your ideas!!

  8. Thanks for your whole work on this website. My niece takes pleasure in working on research and it is simple to grasp why. We all notice all relating to the powerful ways you render worthwhile tricks via your website and therefore welcome response from website visitors on this topic while our own simple princess is without question understanding so much. Take pleasure in the rest of the year. Your performing a wonderful job.

  9. It’s hard to come by knowledgeable people for this topic, but you seem like you know what you’re talking about!

  10. Hmm is anyone else encountering problems with the pictures on this
    blog loading? I’m trying to find out if its a problem on my end or if it’s
    the blog. Any suggestions would be greatly appreciated.

  11. Hi there! Do you know if they make any plugins to assist with SEO? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good results. If you know of any please share. Many thanks!|

  12. What’s Going down i am new to this, I stumbled upon this I’ve discovered It positively useful and it has helped me out loads.
    I’m hoping to give a contribution & aid different customers like its
    helped me. Great job.

  13. What’s up, of course this piece of writing is actually nice and I have
    learned lot of things from it about blogging. thanks.

  14. Fantastic beat ! I wish to apprentice even as you amend your website,
    how could i subscribe for a weblog site? The account helped
    me a applicable deal. I were a little bit acquainted of this your broadcast offered vibrant
    transparent idea

  15. You’ve made some really good points there. I checked on the internet for more info
    about the issue and found most individuals will go along with your views on this site.

  16. Pretty portion of content. I simply stumbled upon your web
    site and in accession capital to say that I get actually loved
    account your blog posts. Anyway I’ll be subscribing on your augment and even I fulfillment you get admission to persistently quickly.

  17. Hi, I would like to subscribe for this website to get hottest updates, therefore where can i do it please help.

  18. Do you mind if I quote a couple of your posts as long as
    I provide credit and sources back to your site?
    My blog is in the exact same area of interest as yours and
    my visitors would certainly benefit from a lot of the information you present here.

    Please let me know if this alright with
    you. Thanks a lot!

  19. I’ve been browsing online more than 4 hours today, yet I never found any interesting article like yours.
    It’s pretty worth enough for me. In my view, if all site owners and bloggers made good content as you did, the net will be much more useful than ever before.

  20. Greetings! Quick question that’s totally off topic.
    Do you know how to make your site mobile friendly? My blog looks weird when browsing from my iphone.
    I’m trying to find a template or plugin that might
    be able to fix this problem. If you have any recommendations, please
    share. Thanks!

  21. Hi, i read your blog from time to time and i own a similar one and
    i was just wondering if you get a lot of spam comments?
    If so how do you reduce it, any plugin or anything you can advise?
    I get so much lately it’s driving me mad so any help is very much appreciated.

  22. I simply could not depart your web site prior to suggesting that I really enjoyed the usual information a person supply in your visitors?
    Is going to be again continuously in order to inspect new posts

  23. excellent put up, very informative. I ponder why the opposite experts of this sector don’t
    realize this. You should continue your writing.
    I am confident, you have a great readers’ base already!

  24. I absolutely love your website.. Very nice colors & theme.
    Did you make this amazing site yourself? Please reply back
    as I’m planning to create my own personal website and would love to know where you got this from or just what
    the theme is named. Many thanks!

  25. Right here is the perfect website for everyone who really wants to understand
    this topic. You realize a whole lot its almost tough to argue with you (not that I
    really will need to…HaHa). You definitely put
    a fresh spin on a subject which has been discussed for a long
    time. Excellent stuff, just wonderful!

  26. Everyone loves what you guys are up too. This type of clever work and exposure!

    Keep up the fantastic works guys I’ve added you guys to
    my own blogroll.

  27. Do you have a spam problem on this website; I also am a blogger, and I was curious about
    your situation; many of us have created some nice methods and
    we are looking to swap solutions with other folks, be sure to shoot me an e-mail if interested.

  28. Hi i am kavin, its my first occasion to commenting anyplace,
    when i read this piece of writing i thought i could also create comment due to this brilliant piece of

  29. Good site you have got here.. It’s difficult to find high quality writing like yours
    these days. I seriously appreciate individuals like you!
    Take care!!


Please enter your comment!
Please enter your name here